6th SICIF ends with bang of achievements

The 6th Sanya International Cultural Industry Fair (SICIF) came to an end Dec 27 after showcasing a cultural feast of the Hainan Free Trade Port to the world.

The four-day event had 10 themed exhibitions and 16 sub-venues. There were a total of 42 foreign organizations and companies in China, 19 domestic provincial and municipal pavilions, 9 national first-class museums, and many well-known cultural tourism groups that participated in the exhibition. Nearly 50,000 cultural works were on display.

A total of 11 diplomatic envoys from countries such as Uruguay, Armenia, Georgia, Mongolia, Moldova and Belarus attached great importance to the event and were present in Sanya.

The event reached 19 cooperation projects  with a cumulative contract value of 3.71 billion yuan ($582 million). Among them, the Sanya municipal government and NetEase Group signed a cooperation agreement and announced that NetEase's Hainan headquarters will be established in Sanya, and it will become a new international digital culture and creative center integrating internet technology development, digital content production, digital copyright operation and digital product output.

At this year's SICIF, 41 domestic and foreign cultural enterprises have ensured that they will settle down in Sanya. Among them, six participating countries including Uruguay, Armenia, Georgia and Mongolia have expressed their willingness to introduce their outstanding cultural and tourism enterprises in Sanya.

The actual transaction amount of online sales, offline sales and digital RMB promotional activities accumulated a total of 153 million yuan. Exhibitors' survey said that their satisfaction rate totaled an average of 94.2 percent, and exhibitors' intentions of booking a spot at next year's event amounted to an average of nearly 95 percent.

In order to allow more participants at the event, a livestreaming event was also held, attracting exhibitors from Zimbabwe, Afghanistan, Yemen and other countries to promote their featured exhibits. Representatives from Guizhou, Nanning, Nanjing, Hohhot, Sanxingdui Museum and the Capital Museum also participated in the livestreams and interacted with netizens online. The livestreaming event attracted 741,000 people to visit the SICIF online platform.

After six years of upgrading, the SICIF has gradually grown into a display and trading platform that connects the world and blends multiple cultures. It plays a positive role in stimulating the innovative vitality of Sanya's cultural industry.

A guest visits a Sanxingdui Museum exhibit at the SICIF. [Photo/VCG]