Big Data Brand Communication Research Center unveils in Sanya

In order to further enhance the brand communication influence of Yazhou Bay Science and Technology City and deepen the construction of a smart park, the Big Data Brand Communication Research Center was officially unveiled in Sanya Yazhou Bay Science and Technology City recently.

The center was jointly built by the Yazhou Bay Science and Technology City Administration and iFlytek. The center will rely on iFlytek's advantages in big data and artificial intelligence, diversify content creation and communication channels, build a brand communications platform and enhance the overall influence of the park's brand.

Lu Chao, an official from the Yazhou Bay Science and Technology City Administration said that the construction of the center will further integrate the resources of the  park and enterprises to build an industry-university-research ecosystem for the development of data and artificial intelligence.

He believes that through cooperation with well-known media universities such as the Communication University of China, the park will explore and improve brand development strategies in the era of big data. Its brand value will be further improved and it will better serve the construction of the Hainan Free Trade Port.