Hainan's cdf Sanya Intl Duty Free Shopping Complex marks 10 years of progress

Performers pose for a picture with a child at the cdf Sanya International Duty Free Shopping Complex. [Photo provided to chinadaily.com.cn]

Leveraging the beneficial policy of building the Hainan Free Trade Port in South China's Hainan province, China Duty Free Group (CDFG), led by its parent company, China Tourism Group, has become a key driving force in implementing Hainan's offshore duty-free policy and boosting domestic consumption. This year makes the 10th anniversary of the establishment of the cdf Sanya International Duty Free Shopping Complex in Sanya, Hainan province. Looking back to its achievements over the years, CDFG has not only driven duty-free shopping but also fulfilled the social responsibility as one of China's central enterprises. It contributed greatly to the rapid development of the Hainan tourism and retail market and showcased the potential of the Chinese tourism retail industry to the rest of the world.

Since the implementation of Hainan's offshore duty-free policy in 2011, as a pioneer of the policy, the duty-free shop in Sanya, operated by CDFG, has attracted global attention with their geographical and policy advantages. Over the past 10 years, cdf Sanya International Duty Free Shopping Complex has relocated from the Dadonghai region to Haitang Bay and evolved into a landmark retail complex covering shopping, leisure, entertainment, dining and cultural displays. It is the first duty-free store in Hainan with a sales volume exceeding 100 billion yuan ($14.11 billion).
As an integral part of the Hainan Free Trade Port, with the support of national policies, cdf Sanya International Duty Free Shopping Complex has propelled the construction of the Hainan duty-free shopping market, injected momentum into Hainan province's plan to become an international tourism and consumption destination and served as a calling card for Hainan tourism. The shopping experience and high-quality service have not only enhanced the international popularity of Hainan tourism but also added charm to the construction of the free trade port.

From 2009 to 2011, thanks to its honest operation, CDFG quickly became a popular destination for domestic duty-free shopping. In 2014, the grand opening of cdf Sanya International Duty Free Shopping Complex marked its entry into a new stage of development. As an outstanding participant in the domestic duty-free shopping sector, cdf Sanya International Duty Free Shopping Complex has adhered to a customer-oriented approach to drive the industry's development.

Throughout this journey, cdf Sanya International Duty Free Shopping Complex has continuously expanded its product offerings and its lineup of international luxury brands and seen significant growth. It now boasts more than 850 renowned global brands covering categories such as cosmetics, jewelry, watches, bags, apparel and lifestyle goods, fully catering to consumers' pursuits of quality living.

At the beginning of 2024, cdf Sanya International Duty Free Shopping Complex kicked off the demonstration work to pioneer its "doing business in good faith and providing quality services" principle. It has designed a systematic service framework, including a service value of "Comfortable Shopping for Global Market, Dedicated to You", eight major service support systems and 98 service standards, striving to provide customers with an elegant and comfortable environment, sincere and attentive service, and convenient and efficient experiences.

To celebrate their 10th anniversary, cdf Sanya International Duty Free Shopping Complex will host a series of grand themed events from September to October. This event not only pays tribute to the past 10 years but also looks forward to the future. During the celebration, a series of exciting activities will unfold, from performances by pop stars to themed parades, as well as the offering of 1 billion yuan in cash vouchers and displays of 10 famous brands. Each event is designed with surprises and sincerity.

In the future, cdf Sanya International Duty Free Shopping Complex will continue to prioritize consumer demands, grasp the trends of the digital age and explore a new trend in duty-free shopping. In the process of accelerating online and offline integration, cdf Sanya International Duty Free Shopping Complex will fully utilize big data and cloud computing to achieve precision marketing and customized services and provide customers with unprecedented shopping experiences. Additionally, it will incorporate Chinese elements, and closely integrate the essence of Chinese culture with modern fashion, allowing customers to experience the charm of Chinese culture while enjoying the pleasure of shopping. This not only signifies the inheritance to traditional culture but also represents an exploration of duty-free shopping services.

With the support of its parent company, China Tourism Group, CDFG will seize the opportunities of constructing the Hainan Free Trade Port and contribute to Hainan and the Chinese tourism retail market with more actions. In its future development, CDFG will stay true to its original aspirations and practice the concept of "doing business in good faith and providing quality services". With high-quality service, cultural heritage and continuous innovation, it will write a new chapter in the duty-free shopping sector and contribute greater strength to consumption promotion.