Sanya's mangoes make big splash in global markets

A shipment of 585 kilograms of tree-ripened mangoes, marketed under the Fufan brand from Sanya, was recently exported to Canada, kicking off a strong start to 2026's international trade.

The consignment marked the first export order of the year for Sanya's Fufan mangoes — signaling the brand's official entry into the North American fresh produce market.

Additionally, Fufan mangoes have secured trademark registrations in Singapore and the Philippines, representing significant progress made in the brand's global expansion.

At the Fufan mango farm, the branches are currently laden with ripe mangoes. Workers carefully handpick them to meet export standards, and the mangoes undergo a series of standardized processes to ensure their quality and freshness.

This efficient journey from orchard to international markets highlights the sophisticated supply chain and standardized production capabilities of Sanya's mango industry.

The Fufan mangoes exported to Canada boast top-flight freshness, thanks to strict growing standards and advanced sorting techniques.

Known for their delicate texture, outstanding sweetness and rich flavor, these mangoes have earned high praise from international buyers, setting the stage for regular exports to North America.

In recent years, Sanya has been actively working on branding, standardizing and internationalizing its mango industry.

By nurturing high-quality local mango brands, the influence of both the regional "Sanya Mango" brand and individual company brands has been significantly boosted.

The latest export of Fufan mangoes is testament to Sanya's efforts to promote its tropical fruit brands and bring premium agricultural products to the global stage.

On the global brand protection front, Fufan mangoes have made impressive strides. The "Fufan" trademark has been officially approved and protected in Singapore and the Philippines, securing a foothold in key Southeast Asian markets.

Moving forwards, plans have been put in place to expand the "Fufan" trademark registrations to countries like Russia, Canada and the United States — aiming to establish a robust protection system across Southeast Asia, North America and Northeast Asia. This will help ensure compliance and support Fufan mangoes global growth.