Sanya Boat Festival attracts global attention

A raft of boats for the exhibition arrive at the main venue of the Sanya International Yacht Center in Sanya. [Photo/Sanya Daily]

As the China International Consumer Products Expo (CICPE) 2026 is currently underway, the Sanya Boat Festival — part of CICPE 2026 — has attracted significant attention from the international media.

Yachtfinds.com, a media platform specializing in global yacht transactions and industry news, has published a special report on the Sanya Boat Festival — marking a shift in Sanya's industry influence from mass media to global professional and specialized sectors.

Authoritative international industry media outlets have also continued to focus on the development trends of Sanya's yachting industry.

Most notably, the industry's recognition of Sanya as the Yachting Capital of the Asia-Pacific has surged to a global level — placing it on par with the world's most active yachting regions, such as the Middle East.

Of particular note is the special coverage of the Sanya Boat Festival by BRICS TV, which has further enhanced Sanya's influence among emerging markets.

In addition, numerous media outlets and institutions — including the French magazine Dialogue Sino-Français, the Global Times, and the Chinese Embassy in Bulgaria — have also covered the event.

From April 15 to 18, the Sanya Boat Festival is grandly opening at the Sanya International Yacht Center. As the first CICPE in the wake of the official launch of the island-wide special customs operations for the Hainan Free Trade Port, the event is highly anticipated.