Sanya's tourism market booms in Q1

Since the Spring Festival holiday, Sanya's tourism market has been booming. In the first quarter, the city received 7.33 million overnight tourists, up 30 percent year-on-year. The total revenue from overnight tourism reached 27.49 billion yuan ($4 billion), an annual jump of 40.52 percent.

In recent years, with the continuous upgrading of its tourism sector, Sanya has launched various niche markets such as yacht, marine, low-altitude flying, and rural tourism.

In the first two months of this year, Sanya welcomed nearly 1.2 million tourists in the camping, yachting, low-altitude flying, skydiving, diving and surfing markets, with a market penetration rate of 17.4 percent, to serve as important new growth points.

This year, the Innovation and Development of Sanya exhibition was held during the Boao Forum for Asia Annual Conference 2023. After the 2023 Boating Sanya &Sanya International Wine and Spirits Fair, Sanya will hold other exhibitions and activities such as the "Digital Paradise" Sanya Immersive Technology and Art Experience Exhibition and Strawberry Music Festival. These activities will further enrich Sanya's cultural tourism, and enhance its popularity and reputation.

From January to February, Sanya Customs supervised 7.98 billion yuan in offshore duty-free sales, with over 900,000 shoppers and average daily sales of over 130 million yuan. Offshore duty-free shopping has become an important selling point for the island province.

Many hotels in Sanya also offer catering, shopping, parent-child amusement parks, health therapy, and travel photography services, in order to attract more consumers and boost their market competitiveness.

Tourists take yachts around Sanya Bay. [Photo/IC]