Sanya becomes popular destination for island vacation

Island vacation was one of the key tourism trends during the May Day holiday. With seascape views and high-end vacation resources, Sanya became the most popular destination for domestic island vacation, according to the Strategic Research Center of Ctrip Research Institute.

The consumption quality of tourists to Sanya during this period was also at a high level. Nearly 70 percent of holiday bookings for Sanya hotels went to highly rated hotels, among which five-star hotels accounted for more than 60 percent of the total.

In the first three months, Atlantis Sanya, a high-end ocean-themed resort, saw its revenue grow 38.7 percent year-on-year to reach 527 million yuan ($76 million). Its average occupancy rate grew by 31.6 percent year-on-year and now sits at 94.2 percent.

"With such a strong performance, Atlantis Sanya is leading high-quality development in Sanya's tourism industry," said Fosun Tourism.

Atlantis Sanya began celebrating its fifth anniversary on April 28, with a full lineup of special activities, including the “Pink Night” fireworks show, the opening of a new Songhelou restaurant, a brand that boasts a 260-year-old history, and the carving of 214 kilograms of tuna at the resort's Saffron Buffet.

"After introducing countless innovations and new experiences over the past five years, Atlantis Sanya has become a new benchmark for China's domestic tourism industry. It is a holiday destination that creates unforgettable memories for millions of families each year," said Xu Xiaoliang, co-CEO of Fosun International and Chairman of Fosun Tourism Group.

"This fifth anniversary marks a new chapter for Atlantis Sanya. We will continue to innovate new products and improve our operational efficiency to not only provide a better holiday experience for our guests, but also to further support the development of China's tourism industry and Hainan's position as a hub for international tourism," Xu added.

The fireworks show on "Pink Night" is part of Atlantis Sanya’s fifth anniversary. [Photo provided to english.sanya.gov.cn]