Sanya holds event to promote intl development of tourism industry

International guests experience the bamboo dance at the Sanya Tourism Welcome Ceremony of Overseas Tour Operators Hainan Tour 2024. [Photo provided to english.sanya.gov.cn]

The Overseas Tour Operators Hainan Tour 2024 kicked off in Sanya with a vibrant welcome ceremony on June 24. Nearly 400 international travel agencies from 28 countries have gathered to ignite the growth of Hainan's tourism industry.

Being held from June 24 to 29 and co-hosted by the China Tourism Academy, Hainan Provincial Department of Culture, Radio, Television and Sports, and Sanya municipal people's government, the Overseas Tour Operators Hainan Tour 2024 aims to promote cultural and tourism exchanges between China and other countries, expand the international tourism market in Hainan and strengthen overseas precision marketing.

In an effort to showcase Hainan's high degree of openness and enhance its international cultural and tourism influence and reputation, the campaign introduced Hainan's rich cultural and tourism attractions and the latest inbound tourism policies to guests from around the world. The theme video for this overseas promotion season also had its global premiere at the event, and the "Encounter the Millennium Silk Road, Overview Ancient and Modern Civilizations" exhibition was unveiled.

To help overseas travel trade representatives better understand Hainan's tourism and cultural attractions, the event will feature a tourism route product promotion session. Overseas travel trade representatives will be invited to experience the Hainan Coastal Scenic Highway, coastal sightseeing, Li &Miao ethnic cultures, a tropical rainforest, and other more. This will allow the representatives to personally experience Hainan's tropical island charm and gain an in-depth understanding of the island's appeal, laying a solid foundation for future cooperation.

The event will also build on global tourism resource integration advantages to further promote the overall expansion, improvement, and growth of Hainan's local tourism industry, driving the coordinated development of cultural tourism, conventions and exhibitions, businesses, and more, and continuously promoting the development of Hainan into an international tourism consumption center in line with the "one center, three paradises, one highland" strategic positioning.