Sanya shines at Berlin International Tourism Fair

From March 4 to 6, Sanya was invited to attend one of the most influential global events in the tourism industry, the Berlin International Tourism Fair (ITB). Sanya's unique tropical coastal scenery, rich cultural experiences, and high-quality resort resources were showcased.

On March 4, the Sanya tourism board, in collaboration with Sanya Phoenix International Airport, signed a memorandum of cooperation with German leisure airline Condor Airline. This marked a significant breakthrough for Sanya in expanding its European customer base market.

Condor Airline is a well-known leisure airline in Europe with an extensive route network and rich operational experience. The three parties will engage in deep cooperation in joint marketing, brand promotion, and the development of aviation and travel products, with a focus on promoting the opening of the "Frankfurt - Bangkok - Sanya" route.

According to the memorandum of cooperation, the three parties will jointly promote Sanya's sunny beaches, tropical rainforests, high-quality resort hotels, and rich cultural experiences to the European market. They will develop tourism products tailored to the European market, integrate aviation and travel services, create a one-stop vacation experience, and enhance Sanya's brand awareness in the European market.

A representative from Condor Airline said that with the opening of the route and further market promotion, Sanya will become a popular holiday destination for European tourists.

Sanya tourism board signs a cooperation agreement with Condor Airline. [Photo/Sanya tourism board]