Pabst Blue Ribbon to establish production base in Sanya

The Pabst Blue Ribbon, a world-famous beer brand from the United States, launched its Sanya digital production base project in Jiyang district on Oct 18.

The project is dedicated to creating an industry benchmark factory that integrates beer brewing, sightseeing, leisure, and consumer activities. Covering a total construction area of 48,000 square meters, the project is planned to involve an investment of 420 million yuan ($57.93 million).

The project will adopt the manufacturing execution system, an intelligent production management system, and IoT technology to enable digital control of brewing, packaging, storage, transportation, and marketing, reducing comprehensive energy consumption by 15 percent and increasing per-capita efficiency by 30 percent.

Utilizing Sanya's rich tourism assets, the project will create an immersive industrial tourism experience based on a "front store, back factory" model. It will feature a variety of activities, including brewing culture tours, production line-themed tours, and craft beer tasting sessions.

Visual plan of the Blue Ribbon Sanya Digital Production Base. [Photo/Sanya Daily]