NIP Group launches Sanya project

NIP Group's subsidiary Hainan Huanju Commercial Investment was established in the Sanya Demonstration Zone of the Hainan-Hong Kong Economic Cooperation on Dec 18, amid the historic island-wide special customs operations of the Hainan Free Trade Port.

As a leading global digital sports group, NIP Group owns the well-known esports club brands eStar and NIP. It was listed on NASDAQ in 2024 and is recognized as "China's first listed esports company".

At the ceremony, representatives of both the government and the enterprise jointly unveiled the plaque. According to the cooperation agreement, the group plans to develop a sports and leisure resort in Sanya, combining top-tier esports, a diverse array of other sports, and trendy entertainment. The project is expected to generate an average annual output exceeding 1.1 billion yuan ($151.8 million). Additionally, the group will introduce large-scale cultural and sporting events, including concerts and top esports competitions, to support Sanya's efforts to become an international tourism and consumption hub.

An official from the Sanya investment promotion bureau said that relevant departments would collaborate to provide full lifecycle support for the project, continuously optimize the business environment, and attract more high-quality projects aligned with Hainan Free Trade Port's positioning.