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Sanya Happy Times Film Theme Block to debut

Print english.sanya.gov.cn Updated: 2024-06-28

Sanya Happy Times Film Theme Block is set to make its debut in October this year. The block, centered around various film and variety show theater models, will integrate film and television intellectual properties (IP) with commerce through a unique block operation model and cutting-edge entertainment technology, offering consumers a comprehensive and all-encompassing entertainment experience.

Hainan Happy Times Film Industry Group has entered into strategic partnerships with iQIYI's IP Value-Added Business Division, Hainan Visun Yacht Industrial Development Investment Group, and Sanya Media and Film Group. iQIYI, as a leading online video platform in China, possesses a wealth of high-quality film and television resources and robust technical support. The two parties will collaborate to commercialize iQIYI's premium film and television IPs, providing audiences with more immersive experiences.

Hainan Visun Yacht Industrial Development Investment Group, a leading brand in China's yacht industry known for its exceptional quality and service, is getting involved in the film, tourism, and television industry for the first time to create a captivating blend of yachting and culture.

Additionally, Sanya Media and Film Group and Hainan Happy Times Film Industry Group have partnered for the Hainan Island International Film Festival. This collaboration will inject new vitality into the Sanya Happy Times Film and Television Block, creating a more vibrant and exciting film festival experience for visitors.



Sanya Happy Times Film Theme Block. [Photo/WeChat account: sanyatour2013]

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