Sanya tourism market shines during Spring Festival holiday

Sanya's tourism market showed strong vibrancy over the 2025 Spring Festival holiday. Over the eight-day holiday period, the city welcomed over 2.5 million visitors, generating a tourism revenue of 6.7 billion yuan ($919 million).

The 2025 Chinese New Year marked the first year since the holiday was made an intangible cultural heritage item. Traditional customs and intangible cultural experiences, including park fairs, lantern festivals, bustling markets and distinctive performances, were highlights of Sanya's tourism market this Spring Festival.

Major scenic spots, squares, nighttime consumption areas, and cultural tourism venues integrated unique intangible heritage performances into a variety of cultural and tourism activities, creating a festive atmosphere.

Tourists experience bamboo dance at Sanya Qiangguqing Scenic Spot. [Photo/Sanya Daily]

Data reveals that over the Spring Festival holiday, Sanya's scenic spots and rural tourism locations hosted 1.8 million visitors.

Sanya's post-Spring Festival consumption also got off to a strong start, with duty-free sales reaching 1.44 billion yuan over the eight-day holiday period. In the first five days of the Spring Festival, the Sanya International Duty-Free Complex welcomed over 300,000 visitors, with single-day traffic exceeding 76,000 people on the fourth day of Chinese New Year.

The Sanya International Duty-Free Complex is crowded with people. [Photo/Sanya Daily]

During the 2025 Spring Festival holiday, Sanya Phoenix International Airport handled 3,605 flights transporting over 692,000 passengers, increasing 18.11 percent and 6.76 percent year-on-year, respectively. On Feb 4, the airport saw a record 450 flights and 91,922 passengers – the highest single-day passenger throughput in its history.