Sanya Bridal Fashion Week 2025 set to launch

The third Sanya Bridal Fashion Week is scheduled to take place from Nov 24 to 28. This year's edition marks significant expansion in both scale and influence, positioning itself to become the world's third major bridal fashion platform after Barcelona and Paris.

The event's exhibition area is 50 percent larger than before, exceeding 10,000 square meters. It has attracted 60 top international brands for their debuts, including French GeoRGes Hobeika, Italian Peter Langner, and Korean CHLI JAE HOON. The fashion week has generated strong global interest, with registered buyers coming from over 10 countries across Southeast Asia, Japan, and Korea. Approximately 10,000 professional buyers are expected to participate in the trading sessions.

The program includes 22 haute couture shows presented across three distinctive venues: beach, lawn, and indoor runways. A preliminary exhibition will open on Nov 16 at the Sanya CBD Cultural Heritage Art Center as a pre-event showcase.

A notable highlight of this year's event is the strategic partnership with Hainan Island International Film Festival for joint promotions. The event has also partnered with duty-free malls offering wedding shopping packages and luxury hotels hosting brand nights, creating an integrated "exhibition-show-shopping-stay" experience.

Models showcase elegant wedding dresses at the 2024 Sanya International Bridal Fashion Week. [Photo/Sanya Daily]