Sanya's tourism stays hot as off-peak travel surges

As the Spring Festival holiday crowds begin to thin out, Sanya in Hainan — situated at 18°N latitude — remains a hot tourist magnet.

The tourism scene is still buzzing, with beaches packed with visitors.

Off-peak travel — known for its "fewer crowds, stunning views, and better deals" — is becoming a popular and cost-effective choice for both local and international tourists.

In fact, the trend is shaping up to be a new growth area for Hainan's tourism industry.

A sun-drenched beach in Sanya is heaving with local and international tourists on March 11. [Photo/VCG]

Two foreign kids play on the beach in Sanya. [Photo/VCG]

A group of beaming tourists take photos by the seaside in Sanya on March 11. [Photo/VCG]

A tourist and his kid build a sandcastle in Sanya. [Photo/VCG]

Fun lovers from home and abroad chill out at the beach in Sanya. [Photo/VCG]

Local and international sun lovers throng to the beach. They opted for off-peak travel in Sanya. [Photo/VCG]