Tourism Authority of Thailand partners up with Sanya tourism

Sanya signed a cooperation agreement with the Tourism Authority of Thailand (TAT) and established a liaison office in Thailand, further expanding its tourism promotion partnerships.

The new developments came at the Sanya Tourism (Thailand) Media Promotion Event, held at the China Cultural Center in Bangkok on March 31.

The event was attended by Yang Xiaolong, cultural counsellor at the Chinese Embassy in Thailand; Zheng Sirui, director of the East Asia Department of the TAT; and Zhang Ruoyu, head of the China Cultural Center and the China National Tourist Office in Bangkok.

Around 30 leading media outlets from TAT, as well as Thailand's tourism and media sectors were present.

The Sanya Tourism Board signs a promotional agreement with the Tourism Authority of Thailand. [Photo/Sanya Tourism Board]

The Tourism Authority of Thailand becomes a Sanya Tourism Strategic Promotion Partner. [Photo/Sanya Tourism Board]

During the event, Sanya launched its overseas tourism promotion liaison office (Thailand) in partnership with the Association of Thai Travel Agents and Quality Express, a top travel company in Thailand.

The office aims to serve as a bridge, encouraging more Thai tourists to discover and enjoy Sanya.

The move is seen as a significant step in deepening Sanya's presence in the Southeast Asian market and marks a fresh beginning for tourism collaboration between Sanya and Thailand.

Top Thai travel company Quality Express inaugurates the Sanya Overseas Tourism Promotion Liaison Office (Thailand). [Photo/Sanya Tourism Board]

Thailand and Sanya are not only geographically close, but also culturally connected. Both offer similar tropical coastal experiences, yet each has its own unique cultural appeal, providing great opportunities for collaboration, according to the Association of Thai Travel Agents.