CICPE 2026 Sanya Boat Festival kicks off with a bang

The Sanya Boat Festival — part of the ongoing China International Consumer Products Expo (CICPE) 2026 — was launched on April 15 at the Sanya International Yacht Center. The event, which runs through April 18, includes three main venues and six themed areas.

The docks at the main venue of the Sanya International Yacht Center are bustling with a wide array of vessels on April 14. [Photo/Sanya Daily]

This year's event introduces a fresh three-zone synergy approach. The main venue is at the Sanya International Yacht Center, with 18,000 square meters on land and 148,800 sq m of water display area.

It features six special sections: Chinese boat manufacturing, green boat innovations, international yacht brand debuts, smart water sports equipment, used yachts for sale and a "yacht+" lifestyle display.

The sub-venues — the Hongzhou Times Coastal Marina Waterfront and Sanya Serenity Marina — offer very special experiences that focus on sailing races and yacht outings.

The event has drawn top yacht brands from around the world, including France's Lagoon, Jeanneau and Beneteau; Italy's Ferretti and Azimut; the United Kingdom's Princess, Williams and Sunseeker; Germany's Bavaria and Hanse, and Sea Ray and Monterey from the United States.

Showcasing a total of 200 yachts, including five superyachts over 80 feet in length, more than 90 yacht manufacturers and accessory companies from across the globe are participating in this year's festival, setting records for both scale and international presence.

Some 24 products are making their debuts at the festival, with 15 new yachts on show. Chinese brands including Huanzhu, All Heart, AYANA, Haoyun, World, Palm Bay and XIPHIAS 75 are unveiling nine global premieres during the festival.

International brands including the UK's PRINCESS S72, Germany's Bavaria and Poland's Delphia are introducing six new products in China.

In the water sports and equipment category, there are nine new products — with domestic brands launching five global premieres and Canadian brands presenting four new products to the Chinese market.