Sanya Qingdao Beer Carnival gets set to kick off

The 2026 Sanya Qingdao Beer Carnival will be hosted on Sept 12-20 in SANYA ONE — the culture–commerce–tourism integrated complex — launching a nine-day coastal celebration in the resort city in China's southernmost Hainan province.

Centering around beer, the event integrates trendy performances with local cuisine and scenic coastal views to create an unforgettable nighttime experience.

It's all designed to enhance the night-time activities for both locals and tourists, boosting the nighttime economy in Sanya's Tianya district.

The carnival is being set along the prime coastline of Sanya Bay's Coconut Dream Corridor, offering excellent seaside access.

A dedicated food area will feature fresh succulent barbecue seafood, as well as authentic Hainan snacks and dishes from around the country. Attendees can savor the culinary delights while knocking back refreshing beer.

Open daily from 6:00 pm to 10:00 pm, the carnival offers a mix of beer tastings, exciting performances, fun games and delicious street food.

It's the perfect spot for locals to unwind and is a must-see for tourists seeking to get a piece of the action of Sanya's vibrant coastal nightlife.

Overall, Tianya district plans to leverage its top-flight coastal cultural and tourism resources to further develop the nighttime economy.

The focus is on fostering new cultural and tourism consumption models, introducing various consumer-friendly events, enriching the overall shopping experience, boosting market activity and supporting the high-quality growth of Sanya's cultural and tourism sectors.