Sanya's tourism market thrives during National Day holiday

Holidays provide a window into a city's vitality and energy. During the 2026 National Day holiday, Sanya's tourism scene was buzzing with excitement. Amid the bustling crowds, lively holiday scenes painted a vibrant picture of harmony and diversity.

Sanya International Duty-Free Shopping Complex bustles with activity during the National Day holiday. [Photo/Sanya Daily]

Locals and tourists visit Wuzhizhou Island during the National Day holiday. [Photo/Sanya Daily]

Kids play at the Aranya Children's Park in Sanya. [Photo/Sanya Daily]

Visitors take a photo on the beach in Sanya. [Photo/Sanya Daily]

Tianya Haijiao scenic area hosts National Day-themed events. [Photo/Sanya Daily]

This National Day holiday, Sanya's coastal bays, tourist spots and cultural venues were teeming with visitors. Diverse activities like educational tours, cultural heritage experiences and eco-friendly leisure trips catered to varied tourist interests.

At Dadonghai, for instance, people enjoyed the waves and pristine beaches, soaking up the coastal breeze. Seaside cafes offered a relaxing spot to sip drinks and capture the beauty of Sanya. In Houhai village, surfers rode the waves, their boards gliding through the blue waters, as the whole place was filled with laughter and energy.

As night fell, Sanya's lively atmosphere intensified. The fishing village night market was a sensory delight, with the aroma of grilled oysters and the sweet local dessert Qingbuliang tempting visitors.

In Yazhou Ancient City, tourists strolled with lanterns, where traditional Li Bamboo Pole Dance met modern electronic beats in a unique fusion. Shopping hubs like Joy City and MixC were bustling, with trendy local products, eco-friendly items and smart tech drawing crowds.

Performances, music festivals and immersive night tours offered a range of attractions, keeping everyone engaged. The wide variety of dining, accommodation, travel, shopping and entertainment created a vibrant holiday experience in Sanya.

Beautiful coastal scenery in Sanya. [Photo/Sanya Daily]

Sanya One Mall hosts street dance performances and a variety of cultural and sports activities that attract many locals and tourists. [Photo/Sanya Daily]

Surfboards cover the waters of Houhai village on Oct 5. [Photo/Sanya Daily]

Holiday spending has also witnessed robust growth. From urban centers to rural areas, and online to offline, consumption spaces are expanding. Amid the crowds, there's a flow of energy and a boost in confidence.

By nurturing consumption scenes and maintaining market order, Sanya is making steady strides toward high-quality development, with a beautiful new era gradually unfolding.