Sanya's white champaca industry chain continues to expand

The white champaca (Magnolia × alba) at the demonstration planting base in Luopeng village, Jiyang district, is flourishing in the vibrant month of October. This batch was introduced to Sanya by Sanya Bailan Biotechnology Co Ltd in 2022 from Guangxi Zhuang autonomous region, covering over 20 mu (1.3 hectares).

The company is deeply invested in the entire white champaca industry, focusing on extracting essential oils from fresh flowers to develop products like soothing balms, floral teas and fragrances. Through advanced research and processing, they aim to boost the industry's value and support rural vitalization.

Residents and tourists experience white champaca products in the LanFang · Bailan flagship store. [Photo/Sanya Daily]

Recently, the LanFang · Bailan flagship store opened to the public in the Bougainvillea Science and Culture Park, located in the Yazhou Bay Science and Technology City high-tech zone.

As a brand centered on Hainan white champaca, the store marks the shift from online promotion and trade shows to in-person experiences. This move also helps establish the white champaca industry in the high-tech zone with a strong brand presence and experiential offerings.

"This isn't just a store; it's a place to soak in the local Yazhou Bay vibe and discover quality Hainan products, adding a fresh attraction to Sanya's educational and cultural tourism," said a representative from Sanya Yazhou Bay Science and Technology City Holding Group Co Ltd.

The Bougainvillea Science and Culture Park serves as a comprehensive cultural tourism platform, offering businesses a space for product showcases, in-person experiences and networking. By combining cultural tourism with business advantages, it continues to explore ways to drive industrial growth.

The Bougainvillea Science and Culture Park is the first of its kind in China, dedicated to bougainvillea-themed research and exhibitions. Opened in 2024, it is free to visit, blending research, tourism and commerce. The new LanFang · Bailan flagship store enhances the park's appeal, and visitors can now enjoy the bougainvillea, learn about flowers and shop for white champaca products, making the park a must-visit spot.