DFS to open 7-star retail, entertainment destination in Sanya

DFS Group has announced plans to open the first world-class, seven-star luxury retail and entertainment destination in Yalong Bay, Sanya, Hainan by 2026.

DFS Yalong Bay is forecasted to cover an area of 128,000 square meters and attract over 1,000 luxury brands including iconic maisons from the LVMH Group. It is intended to become Sanya's premier destination for luxury shopping, world-class accommodation, dining, and entertainment, serving international and domestic tourists with innovative, renowned luxury brands and experiences.

"DFS Yalong Bay is an incredibly exciting development for DFS, and I believe for the Chinese travel industry", said Benjamin Vuchot, DFS Chairman and CEO.

"In addition to Hainan Free Trade Port policy, Hainan also offers luxurious resorts, beautiful sandy white beaches and high-end medical facilities. Hence, we believe that Hainan is well-poised to become one of the fastest growing luxury markets in the world, maximizing both domestic and international consumption."

"We expect DFS Yalong Bay to attract over 16 million visitors per year by 2030 and create sizeable economic opportunities within Yalong Bay," Benjamin added.

A rendering of the DFS Yalong Bay. [Photo/Sanya Daily]